Local charity shops are a great place to start, as you're killing two birds with one stone by keeping clothes from landfill and giving money to charity. There are almost as many ways to buy pre-loved clothing as there are items to buy.
While years of over-production (and under-wearing) is largely bad news, one perk is that there are plenty of clothes already out there looking to be re-homed. reusing) will help slow fast fashion down, reducing overproduction and all the resulting issues.īuying less should also mean buying better, and what's better than items that have already stood the test of time? Shop Second-Hand And Vintage Buying less (a.k.a reducing), and rewearing favourite items from the back of the wardrobe (a.k.a. We don't need a new outfit for every Friday night, really we don't.įashion's current rate of growth is immense, with 114 billion items of clothing sold globally last year (that's 15 new garments each). In 2020, you should already be considering cutting down the number of items you purchase full stop. Heard of the saying 'reduce, reuse, recycle'? ‘It can be defined, ‘ Dr Anna Brismar details, ‘as clothes, shoes or accessories that are designed, sourced, produced and provided with the intention to be used and circulated responsibly and effectively in society for as long as possible in their most valuable form, and hereafter return safely to the biosphere when no longer of human use.’
Where Did The Phrase 'Circular Fashion' Come From?īrismar, owner of the consultancy firm Green Strategy, coined the term ‘Circular Fashion’ back in June of 2014. 'The idea is to reduce the amount of resources we are using up, as well as the amount of materials and products that end up in landfill.' 'Designing products that can naturally break down without causing harm, or that can be disassembled and recreated, or recycled without losing quality, so that we are only working with what we have already.' 'Circular fashion means designing out waste,' Charlotte Turner, Head of Sustainable Fashion and Textiles at Eco-Age tells us. "Circular fashion means designing out waste"Ĭircular fashion looks to disrupt that linear trajectory, keeping clothing and materials in use through recycling, repurposing and rewearing, avoiding where possible making completely 'new' products and reducing the amount of ecologically harmful waste.
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